More entertaining alternative to match (7)
I believe the answer is:
lighter
I believe this clue is a double definition.
'more entertaining' is the first definition.
('light' can be similar in meaning to 'entertaining')
'alternative to match' is the second definition.
(I've seen this before)
(Other definitions for lighter that I've seen before include "Barge; igniter" , "that leads the way for others?" , "Smoker's implement" , "- boot; - bun; - ware" , "Tender, launch" .)