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Most appealing features of newspapers perhaps (5,7)

Ross

I believe the answer is:

agony columns

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'most appealing features' is the definition.
The definition and answer can be both related to communication as well as being plural nouns.
Perhaps you can see a link between them that I don't see?

I don't understand the remainder of the clue.

Can you help me to learn more?

(Another definition for agony columns that I've seen is " Newspaper advice features".)

I've seen this clue in The Globe and Mail.
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