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Most of newspapers getting letter: 'Flog, in advance!' (3-4)

Ross

I believe the answer is:

pre-sell

'flog in advance' is the definition.

'most of newspapers getting letter' is the wordplay.
'most of' means to remove the last letter.
'newspapers' becomes 'press' (the press is the newspaper industry).
'getting' means one lot of letters go next to another.
'letter' becomes 'ell' (ell is a kind of letter of the alphabet).
'press' with its last letter removed is 'pres'.
'pres'+'ell'='PRE-SELL'

I've seen this clue in The Everyman puzzle in The Observer.
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