Name of man in telephone directory (3)

I believe the answer is:

ned

'name of man' is the definition.
(Ned is a man's name)

'in telephone directory' is the wordplay.
'in' indicates the answer is hidden within the clue.
'NED' is hidden in the letters of 'telephone directory'.

(Other definitions for ned that I've seen before include "rough" , "A den for Edward" .)

I've seen this clue in The Times.

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