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Name plan and people will share first bit of news (11)

Ross

I believe the answer is:

designation

I'm a little stuck... Click here to teach me more about this clue!

'name' is the definition.
(I know that designation is a type of name)

'plan and people will share first bit of news' is the wordplay.
I cannot quite see how this works, but
'plan' could be 'design' (synonyms) and 'design' is located in the answer.
'and' could be 'n' (common abbreviation for 'and') and 'n' is located in the answer.
'first' could be 'i' (Roman numeral for one or first) and 'i' is found within the answer.
'bit' could be 'o' (resembles 0, a binary digit or bit) and 'o' is found in the answer.
The remaining letters 'at' is a valid word which might be clued in a way I don't see.
This explanation may well be incorrect...

Can you help me to learn more?

(Other definitions for designation that I've seen before include "Official title or description" , "Indication" .)

I've seen this clue in The Sunday Times and The Times.
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