Crossword Genius

Name synonymous with luxury (4)

Ross

I believe the answer is:

ritz

(Other definitions for ritz that I've seen before include "The Diamond as Big as the ___ (F. Scott Fitzgerald)" , "Elegant hotel" , "Place of expensive luxury" , "Piccadilly hotel" , "Swiss hotelier, creator of a chain of elegant hotels, d. 1918" .)

I've seen this clue in The New York Times.
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