Crossword Genius

Names seen to want it less (6)

Ross

I believe the answer is:

titles

I'm a little stuck... Click here to teach me more about this clue!

'names' is the definition.
(title is a kind of name)

'to want it less' is the wordplay.
'TITLES' is hidden in amongst the letters.
However, I'm unsure how this is indicated.

'seen' acts as a link.

Can you help me to learn more?

(Other definitions for titles that I've seen before include "Appellations signifying status or function" , "Names of books or ranks" , "Handles" , "Championships" , "Names for books or nobility" .)

I've seen this clue in the Sydney Morning Herald.
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