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Nasty publicity to get you to have your cervix checked? (5,8)

Ross

I believe the answer is:

smear campaign

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(Other definitions for smear campaign that I've seen before include "attempt to bring discredit" , "Negative propaganda aimed at damaging a person's reputation" , "Organised vilification" , "Organised attempt at defamation" , "Manager is camp (anag)" .)

I've seen this clue in The Guardian.
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