New consumer more elegant (6)
I believe the answer is:
neater
'more elegant' is the definition.
('neat' can be similar in meaning to 'elegant')
'new consumer' is the wordplay.
'new' becomes 'n' (common abbreviation eg NT for New Testament).
'consumer' becomes 'eater' (consume can mean to eat).
'n'+'eater'='NEATER'
(Other definitions for neater that I've seen before include "More spick and span" , "Less untidy" , "Better" , "Less messy" , "approaching apple-pie order" .)