Crossword Genius

Newspaper's start of sales pitch (4)

Ross

I believe the answer is:

star

'newspaper's' is the definition.
(The Daily Star is a newspaper)

'start of sales pitch' is the wordplay.
'start of' suggests taking the first letters.
'pitch' becomes 'tar' (synonyms).
The initial letter of 'sales' is 's'.
's'+'tar'='STAR'

(Other definitions for star that I've seen before include "- - of Bethlehem" , "Celebrity - shining light" , "White blaze on a horse's forehead" , "top player" , "Sirius, eg" .)

I've seen this clue in The Telegraph.
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