Noisy publicity in vogue (3)
I believe the answer is:
fad
'vogue' is the definition.
(fad is a kind of vogue)
'noisy publicity' is the wordplay.
'noisy' becomes 'f'.
'publicity' becomes 'ad' (advert).
'f'+'ad'='FAD'
'in' acts as a link.
(Other definitions for fad that I've seen before include "Passionate interest" , "Short-lived craze" , "Affectation" , "A passing fancy or fashion" , "A craze or current vogue" .)