Non-matte finish (5)

I believe the answer is:

gloss

(Other definitions for gloss that I've seen before include "Superficial shine" , "Misleading explanation" , "Very shiny finish" , "phrase's explanation" , "Surface shine" .)

I've seen this clue in the USA Today.

Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.