Crossword Genius

Nonreflective, in a way (5)

Ross

I believe the answer is:

matte

(Other definitions for matte that I've seen before include "Mask used to add an image in front of camera" , "Dull, flat" , "Unusually dull" , "A dull finish" , "Mask used to record two images on same film" .)

I've seen this clue in The New York Times.
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