Not at all popular now, indeed (2,2,3)

I believe the answer is:

in no way

'not at all' is the definition.
(synonyms)

'popular now indeed' is the wordplay.
'popular' becomes 'in' ('in' can mean trendy).
'indeed' becomes 'ay' ('ay' and 'aye' can mean yes).
'in'+'now'+'ay'='IN NO WAY'

(Another definition for in no way that I've seen is " Not at all".)

I've seen this clue in The Times.

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