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Not dyed, it's to be expected (7)

Ross

I believe the answer is:

natural

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'be expected' is the definition.
(thesaurus)

I don't understand the remainder of the clue.

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(Other definitions for natural that I've seen before include "Organic" , "Without affectation" , "in a pack, not wild?" , "Not made, normal" , "Relaxed, unaffected" .)

I've seen this clue in The Daily Express.
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