Not soft (4)
I believe the answer is:
firm
(Other definitions for firm that I've seen before include "Well-established - business" , "Resolved and steady" , "Solid - business" , "Unyielding; company" , "unlikely to collapse" .)
I believe the answer is:
firm
(Other definitions for firm that I've seen before include "Well-established - business" , "Resolved and steady" , "Solid - business" , "Unyielding; company" , "unlikely to collapse" .)