Crossword Genius

Nothing on record that identifies business (4)

Ross

I believe the answer is:

logo

I'm a little stuck... Click here to teach me more about this clue!

'nothing on record that identifies business' is the definition.
Although both the answer and definition are singular nouns, I can't understand how they can define each other.

'nothing on record' is the wordplay.
'nothing' becomes 'O' (looks like zero - 0).
'on' says to put letters next to each other.
'record' becomes 'log' (logging is a kind of recording).
'o' after 'log' is 'LOGO'.

Can you help me to learn more?

(Other definitions for logo that I've seen before include "A company's printed symbol or emblem" , "Small design used as a company emblem" , "(Company) symbol" , "Vigour; relish" , "Printed symbol as organisation's emblem" .)

I've seen this clue in The Times.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.