Crossword Genius

Notice it’s exclusive! (4,3)

Ross

I believe the answer is:

keep out

I'm a little stuck... Click here to teach me more about this clue!

'notice' is the definition.
Although both the answer and definition are verbs in their base form, I can't understand how they can define each other.

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for keep out that I've seen before include "Exclude" , "warning note to trespassers?" , "No entry!" , "Private land sign" , "notice to trespassers?" .)

I've seen this clue in the Evening Standard.
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