Crossword Genius

Notice nothing creating fuss (3)

Ross

I believe the answer is:

ado

'fuss' is the definition.
(synonyms)

'notice nothing' is the wordplay.
'notice' becomes 'ad' (both can mean an advertisement).
'nothing' becomes 'o' (looks like zero - 0).
'ad'+'o'='ADO'

'creating' acts as a link.

(Other definitions for ado that I've seen before include "stew is provided" , "Fuss, trouble" , "hoo-hah" , "Fuss or bustle" , "Fuss, difficulty" .)

I've seen this clue in The Times.
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