Novel for selling a hot stove, perhaps (9)

I believe the answer is:

potboiler

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'novel' is the definition.
(I have seen 'Poor novel' mean 'potboiler' so perhaps 'novel' could also mean 'potboiler')

I don't understand the rest of the clue.

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(Other definitions for potboiler that I've seen before include "Poor novel" , "Work of literature produced just to make money" , "Book, film, etc, produced just for the money" , "Nice little earner" , "hasty work" .)

I've seen this clue in the Sydney Morning Herald.

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