Crossword Genius

Novelty designed to attract attention (7)

Ross

I believe the answer is:

gimmick

(Other definitions for gimmick that I've seen before include "Clever gadget; publicity stunt" , "Supposedly smart stratagem" , "Clever device attracting attention" , "Device aimed at publicity" , "Attention-seeking device, trick" .)

I've seen this clue in The Guardian.
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