Offer the wrong type of inducement (6)

I believe the answer is:

entice

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'offer' is the definition.
The answer and definition can be both to do with communicating as well as being verbs in their base form.
Perhaps there's an association between them I don't understand?

I cannot understand how the remainder of the clue works.

Can you help me to learn more?

(Other definitions for entice that I've seen before include "alluring" , "act like clickbait" , "Attract with offers" , "Attract (by pleasure)" , "Persuade with nice offer" .)

I've seen this clue in The Globe and Mail.

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