Crossword Genius

On which to advertise toothpaste? (4)

Ross

I believe the answer is:

tube

I'm a little stuck... Click here to teach me more about this clue!

'toothpaste?' is the definition.
The definition and answer can be both man-made objects as well as being singular nouns.
Perhaps you can see an association between them that I don't see?

I don't understand the rest of the clue.

Can you help me to learn more?

(Other definitions for tube that I've seen before include "Underground transport" , "Cylindrical hollow conduit" , "Valve" , "appearing tinny?" , "channel" .)

I've seen this clue in the Evening Standard.
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