Crossword Genius

One passing on stories, a shopkeeper, possibly (8)

Ross

I believe the answer is:

retailer

I'm a little stuck... Click here to teach me more about this clue!

'a shopkeeper possibly' is the definition.
(I know that shopkeeper is a type of vendor)

'one passing on stories' is the wordplay.
I cannot really see how this works, but
'one' could be 'i' (Roman numeral) and 'i' is found in the answer.
'on' could be 're' ('on' can be mean 'with reference to') and 're' is located in the answer.
The remaining letters 'taler' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for retailer that I've seen before include "One selling to consumers" , "teller" , "High street trader?" , "Seller (of goods)" , "Purveyor" .)

I've seen this clue in The Times.
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