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One supplying retailer with pickle and salt, reportedly (10)

Ross

I believe the answer is:

wholesaler

I'm a little stuck... Click here to teach me more about this clue!

'one supplying retailer' is the definition.
(I know that wholesalers supply retailers)

'with pickle and salt reportedly' is the wordplay.
I cannot really understand how this works, but
'with' could be 'w' (short for with) and 'w' is located in the answer.
'pickle' could be 'hole' (synonyms) and 'hole' is found in the answer.
'salt' could be 'sal' (I've seen this in other clues) and 'sal' is found within the answer.
'reportedly' could be 'e' (I've seen this in other clues) and 'e' is located in the answer.
A single letter 'r' remains which might be clued in a way I don't understand.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for wholesaler that I've seen before include "firm that supplies in bulk" , "Retailer's supplier" , "One supplying retailers in bulk" , "retailer of large quantities" , "Supplier to the trade" .)

I've seen this clue in The Telegraph.
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