Crossword Genius

One’s on the phone: appear to block ear (3)

Ross

I believe the answer is:

app

'one's on the phone' is the definition.

I cannot understand how the remainder of the clue works.

(Other definitions for app that I've seen before include "Software item" , "Software program for a mobile device" , "bit of software" , "Software for mobile devices, in short" , "Program for a smart phone, in short" .)

I've seen this clue in The Times.
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