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Ostensibly where to put a watch's hands (2,3,4,2,2)

Ross

I believe the answer is:

on the face of it

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'ostensibly' is the definition.
(synonyms)

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(Other definitions for on the face of it that I've seen before include "Ostensibly (2,3,4,2,2)" , "where are the chronometer's hands?" , "how a clock is read?" , "you can find a clock's numbers here" , "as it would appear" .)

I've seen this clue in The Daily Express.
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