Crossword Genius

Our loveless little man is critical (6)

Ross

I believe the answer is:

urgent

I'm a little stuck... Click here to teach me more about this clue!

'critical' is the definition.
(I've seen this before)

'our loveless little man' is the wordplay.
I cannot quite see how this works, but
'man' could be 'gent' (gent is a kind of man) and 'gent' is located in the answer.
The remaining letters 'ur' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

'is' is the link.

Can you help me to learn more?

(Other definitions for urgent that I've seen before include "Earnest, insistent" , "Requiring immediate attention" , "Pressing, compelling" , "To be done asap" , "Requiring speedy action" .)

I've seen this clue in the Evening Standard.
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