Outdoor clothing brand, or a squirrel (6)

I believe the answer is:

marmot

(Other definitions for marmot that I've seen before include "Stout, burrowing rodent" , "Small burrowing animal of the squirrel family" , "Large burrowing rodent" , "wild rodent" , "Coarse-furred burrowing rodent" .)

I've seen this clue in the Universal.

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