Crossword Genius

Palindromic kitchenware brand (3)

Ross

I believe the answer is:

oxo

'palindromic kitchenware brand' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for oxo that I've seen before include "Proprietary brand of beef cube" , "Stock cube brand" .)

I've seen this clue in The Washington Post, the Universal, The Wall Street Journal and the USA Today.
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