Peddle loud record (4)

I believe the answer is:

flog

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'peddle' is the definition.
Although both the answer and definition are verbs in their base form, I can't understand how one could define the other.

'loud record' is the wordplay.
'loud' becomes 'f' (short for forte - 'loud' in music).
'record' becomes 'log' (log is a kind of record).
'f'+'log'='FLOG'

Can you help me to learn more?

(Other definitions for flog that I've seen before include "-- Hitler" , "Swing a cat, perhaps" , "Scourge, whip" , "Exchange for money" , "Beat with whip or slangily sell" .)

I've seen this clue in the Sydney Morning Herald.

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