Crossword Genius

People never read their own (10)

Ross

I believe the answer is:

obituaries

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'people' is the definition.
The definition and answer can be both related to communication as well as being plural nouns.
Maybe you can see an association between them that I don't see?

I don't understand how the remainder of the clue works.

Can you help me to learn more?

(Another definition for obituaries that I've seen is " late notices".)

I've seen this clue in The Globe and Mail.
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