Crossword Genius

Person for whom a product is designed (3,4)

Ross

I believe the answer is:

end user

(Other definitions for end user that I've seen before include "Ultimate recipient of goods" , "ultimate consumer" , "Person for whom a product is destined" , "One who finally receives a product" , "not interested in the beginning?" .)

I've seen this clue in the Sydney Morning Herald.
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