Person in familiar sense, say, associated with a wine shop (6)
I believe the answer is:
bodega
'wine shop' is the definition.
(I've seen this before)
'person in familiar sense say associated with a' is the wordplay.
'person in familiar sense' becomes 'bod' (bod can informally mean a person).
'say' becomes 'eg' (both can mean 'for example').
'associated with' is a charade indicator (letters next to each other).
'bod'+'eg'+'a'='BODEGA'
(Other definitions for bodega that I've seen before include "Small Spanish grocery and wine store" , "concern for alcohol" , "Spanish grocery and wine shop" , "Shop or cellar in Spain for selling wine" , "Span. wine shop" .)