Personal magnetism (8)

I think it could be either:

charisma

itfactor

'personal magnetism' is the definition.
(synonyms)

This is the entire clue.

(Other definitions for charisma that I've seen before include "it inspires loyalty" , "Alluring personal quality - archaism (anag)" , "Capacity to inspire enthusiasm" , "Personal magnetism -- archaism (anag)" , "An individual person's charm" .)

I've seen this clue in the LA Times, The Irish Times and The Telegraph.

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