Personalities (10)

I think it could be either:

Which length description are you looking for?:

egos

'personalities' is the definition.
(ego can mean someone's personality or self)

This is all the clue.

(Other definitions for egos that I've seen before include "Lots of self-esteem" , "feelings of self-importance" , "Self-images" , "People's personal pride - the parts of them that are conscious" .)

I've seen this clue in the Penny Press.

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