Phone purchases are priced pretty stupidly to begin with (4)
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I believe the answer is:
apps
'phone purchases' is the definition.
The definition suggests a plural noun which matches the answer.
'are priced pretty stupidly to begin with' is the wordplay.
'to begin with' indicates taking the first letters.
The initial letters of 'are priced pretty stupidly' is 'APPS'.
Can you help me to learn more?
I've seen this clue in The Times.
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