Crossword Genius

Picture with a caption in Impact font, usually (4)

Ross

I believe the answer is:

meme

(Other definitions for meme that I've seen before include "Transmitted cultural idea" , "Concept that spreads rapidly on the Internet" , "Cultural belief that assumes a life of its own" , "Often trite image" , "Behavioural trait" .)

I've seen this clue in the Universal.
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