Pinocchio's maker desires whittled kids to bring up (6)

I believe the answer is:

disney

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'pinocchio's maker' is the definition.
I can't judge whether this defines the answer.

'desires whittled kids to bring up' is the wordplay.
'desires' becomes 'yens' (yen is a kind of desire).
'whittled kids' becomes 'id' (I can't explain this - if you can you should believe this answer much more).
'to bring up' says the letters should be written in reverse (I've seen 'brought up' mean this (in a down clue, letters go up)).
'yens'+'id'='yensid'
'yensid' reversed gives 'DISNEY'.

Can you help me to learn more?

(Other definitions for disney that I've seen before include "Walt - - , animator" , "Walt . . . . . ., film maker (6)" , "US animated film maker, d. 1966" , "American film producer, Walter Elias (1901-66)" , "Creator of Donald Duck" .)

I've seen this clue in The Independent.

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