Crossword Genius

Place for a bowler further on (5)

Ross

I believe the answer is:

ahead

I'm a little stuck... Click here to teach me more about this clue!

'further on' is the definition.
(I've seen this before)

'place for a bowler' is the wordplay.
I cannot really see how this works, but
'a' is present in the answer.
The remaining letters 'head' is a valid word which might be clued in a way I don't see.
This may be the basis of the clue (or it may be nonsense).

Can you help me to learn more?

(Other definitions for ahead that I've seen before include "likely to win?" , "advanced" , "In the lead, in advance" , "In the vanguard" , "What's down the road" .)

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