Place to apply rouge (5)

I believe the answer is:

cheek

(Other definitions for cheek that I've seen before include "Informal impertinence from side of face" , "on one's face?" , "Chap" , "Part of face or informal impudence" , "lip, or nearby part of head" .)

I've seen this clue in the Newsday.com and the Newsday.

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