Crossword Genius

Plant genus including the cowslip; the world's first spreadable cheese with a long shelf life (7)

Ross

I believe the answer is:

primula

(Other definitions for primula that I've seen before include "Plant such as cowslip" , "Polyanthus" , "Cowslip, perhaps" , "Primrose" , "Spring flower" .)

I've seen this clue in The Times.
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