Playing heavily on pretence (10)
I believe the answer is:
overacting
'playing' is the definition.
(I know that overacting is a type of playing)
'heavily on pretence' is the wordplay.
'heavily' becomes 'overing' (I can't justify this - if you can you should give a lot more credence to this answer).
'on' indicates putting letters inside (as in clothing 'on' a person).
'pretence' becomes 'act'.
'overing' going around 'act' is 'OVERACTING'.
Can you help me to learn more?
(Another definition for overacting that I've seen is " Exaggeration in Whitehall, say".)