Plus points possessed by customer, it seems (6)
I believe the answer is:
merits
'plus points' is the definition.
The definition and answer can be both human attributes as well as being plural nouns.
Maybe you can see an association between them that I can't see?
'possessed by customer it seems' is the wordplay.
'possessed by' indicates a hidden word.
'MERITS' is hidden in the letters of 'customer it seems'.
Can you help me to learn more?
(Other definitions for merits that I've seen before include "Deserves, is worthy of" , "Deserves or warrants" , "Legally right or wrong" , "Virtues of timers" , "Deserves to be praised" .)