Crossword Genius

Poker ploys (6)

Ross

I believe the answer is:

bluffs

(Other definitions for bluffs that I've seen before include "Pretends to have a good hand in poker" , "Attempts a deception as in poker" , "Tries to deceive as in poker game" , "Frightens off someone by pretending to be stronger than you are" , "Pretends the cards are better than they are" .)

I've seen this clue in The Times, the King Feature Syndicate and The Sunday Times.
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