Poker ploys (6)
I believe the answer is:
bluffs
(Other definitions for bluffs that I've seen before include "Pretends to have a good hand in poker" , "Attempts a deception as in poker" , "Tries to deceive as in poker game" , "Frightens off someone by pretending to be stronger than you are" , "Pretends the cards are better than they are" .)