Crossword Genius

Poles always seem unimpressed! (5)

Ross

I believe the answer is:

sneer

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'seem unimpressed' is the definition.
I can't tell whether this defines the answer.

'poles always' is the wordplay.
'poles' becomes 'SN' (North and South poles).
'always' becomes 'eer' (poetic way of saying ever).
'sn'+'eer'='SNEER'

Can you help me to learn more?

(Other definitions for sneer that I've seen before include "Speak scornfully" , "Contemptuous gesture" , "Taunt" , "Curl one's lip" , "A scornful expression or remark" .)

I've seen this clue in the Evening Standard.
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