Crossword Genius

Poor aroma coming from open shop ten award (6)

Ross

I believe the answer is:

stench

I'm a little stuck... Click here to teach me more about this clue!

'poor aroma' is the definition.
'stench' can be an answer for 'aroma' (thesaurus). I am not sure about the 'poor' bit.

'open shop ten award' is the wordplay.
'open' indicates taking the first letters (take the opening letter).
'award' becomes 'ch' (I can't justify this - if you can you should give a lot more credence to this answer).
The initial letter of 'shop' is 's'.
's'+'ten'+'ch'='STENCH'

'coming from' acts as a link.

Can you help me to learn more?

(Other definitions for stench that I've seen before include "Strong unpleasant smell" , "A really bad smell" , "Awful pong" , "Horrid smell" , "Terrible smell" .)

I've seen this clue in the Sydney Morning Herald.
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