Pop-ups, e.g. (3)

I believe the answer is:

ads

(Other definitions for ads that I've seen before include "Promotions" , "Notices" , "Commercials" , "Classifieds (abbr)" .)

I've seen this clue in the Penny Press, the USA Today, The Wall Street Journal, the L.A. Times Daily, the Universal and the New York Times.

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