Popular article on parrot forgetting it's dead (9)
I believe the answer is:
inanimate
'dead' is the definition.
(inanimate means dead or not alive)
'popular article on parrot forgetting it's' is the wordplay.
'popular article' becomes 'nani' (I can't justify this - if you can you should give a lot more credence to this answer).
'on' is an insertion indicator.
'parrot' becomes 'imitate' (to parrot is to copy or imitate).
'forgetting' is a deletion indicator.
'imitate' with 'it' taken out is 'imate'.
'nani' inserted inside 'imate' is 'INANIMATE'.
Can you help me to learn more?
(Other definitions for inanimate that I've seen before include "Without life" , "Not alive" , "spiritless" , "Not endowed with life" , "Lacking life" .)