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Popular trend to exclude fwightful woman? (9)

Ross

I believe the answer is:

bandwagon

I'm a little stuck... Click here to teach me more about this clue!

'popular trend' is the definition.
'bandwagon' can be an answer for 'trend' (bandwagon is a kind of trend). I am unsure of the 'popular' bit.

'exclude fwightful woman?' is the wordplay.
I cannot really understand how this works, but
'exclude' could be 'ban' (I've seen this in another clue) and 'ban' is found in the answer.
'woman?' could be 'ag' and 'ag' is found in the answer.
This explanation may well be incorrect...

'to' acts as a link.

Can you help me to learn more?

(Other definitions for bandwagon that I've seen before include "something fashionable all of a sudden" , "Popular movement" , "latest trend" , "Suddenly fashionable cause or activity" , "Vehicle (jumped on when suddenly popular?)" .)

I've seen this clue in The Sun.
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